Website owners want to optimize their website’s performance. However, it can be difficult to know which performance factors best represent how a site is performing.
First, understand which metrics are most useful in determining how your website is performing.
We’ll be looking at nine important website success metrics in this article.
1. Number Of Visitors
Visitors are the most important metric to measure how engaging and attractive your website is.
You need to get traffic if the number is not high enough. You can rank your content on search engines to increase traffic to your site. You can also get backlinks. These are links to your website that are posted on popular websites with the same audience as you.
2. Bounce Rate
It happens all the time. A user finds a website via a search engine such as Google. The person visits the website and sees that it does not have the information, products, or services they are looking for.
Maybe they think the site is boring. After a few seconds of browsing, they click on the Back button. This is called a visitor that has bounced. A bounce rate is the ratio of bounced visitors to total visitors.
3. Average Pageviews Per Session
This is the best metric to use to determine how interesting your website is. This average pageviews/session metric indicates how many pages your website visitors have viewed.
If you have an e-commerce site, for example, you want your customers to be able to view as many products as possible. Average pageviews of 5 pages mean that most people look at 3 products.
4. Session Duration
It is simple to understand the session length metric. This metric calculates the amount of time that a visitor spent on your website. This metric, similar to average pageviews per session, is a great indicator of how engaging your website is. This metric is higher if your website receives more clicks.
5. Average Time Per Page
A site owner would not get the whole story if they only looked at the average pageviews and number of visitors. One million people could visit a site and click on a few pages before moving on to the next site. Average time on page is the metric that measures engagement.
6. Top Traffic Source
Your website visitors can come from many places, but we aren’t just talking about their home town. A traffic source is any place that people visit on the internet to find your site.
If you have an Instagram account where you promote your products or a YouTube channel where you make how-to videos, these are traffic sources.
7. Source Device
Device source can be used as an input to your website’s design to make it more interactive. It can also be used to determine which devices (e.g., smartphone, tablet) are most popular for accessing your site.
You can also see which operating systems (iOS and Android) are used to render your website. This will enable you to optimize the website for the devices that it is being accessed.
8. Interactions Per Visit
Another cool metric to monitor is the interactions per visitor. This metric shows you how visitors move across your website. It also gives you an in-depth view of which parts are engaging and which are not.
You can check which product page is most popular in an online shop. This will help you determine the type of products that your customers are most interested in.
9. Exit Pages
Many websites have a multi-step process for conversion. If you want to sell products through content marketing, for example, you will first need visitors to read an article. Next, you want them to subscribe.
Visitors may be required to click on an email purchase link and then complete a form. This is the first step to making improvements.